I have gained experience in digital marketing and communications over 12 years. As a performance marketeer, I am motivated by numbers. And with a budget responsibility of up to 3M and an understanding of team leadership, I developed strong business thinking - and my communications / PR work has made me a talented storyteller.
Yet, I experienced a longing for change in 2014. Having volunteered for NGOs all my life, I discovered that my skills are better placed in realising something crucial: maintaining planet Earth. As a human inhabiting our planet, I started seeing my mission in realising the Paris Climate Agreement. In 2018, my strong wish for creating positive change for the ocean led me to co-founding Ocean. Now!, an ocean protection NGO.
My approach in marketing and communications is based on effectiveness - I am a strong advocate of courageous and daring campaigns. If you apply aesthetics and art, they can be a door opener for a deeper understanding of your message. Ultimately, they transform you into a change maker.
Do you need help?
If you need support in any of the following areas, we should get together as these are my besties:
Speaking / Presentation: topic of how to get active to save our planet, the story of “In Your Face”, question of activism becoming the new mainstream
Campaigning: development and execution of concept and strategy, coordination of team (optional), selection of effective tools, monitoring
Marketing: advice on channel selection, effective messaging, set up of ads and fine tuning, development of unique visual language, analysis
Media: press contact research, pitching of media story
…if you don’t see what you are looking for above, please don’t hesitate to reach out to me anyways; possibly, I might be able to help or I have a recommendation for you.